I've been furiously busy so far this year but I haven't forgotten this blog. I hope to get it up and running again this summer.
I've been working for the last few months on the new Conran Design Group website, which will launch within the next month of so. Here is a video that will sit in the digital section of the new CDG website, I animated it to explain what we do at work all day!
Enjoy...
Wednesday, 20 June 2012
Friday, 6 January 2012
Brand Momentum
Just before Christmas I finished a teaser for a research piece conducted by Conran Design Group. Thousands of consumers were quizzed about their interactions with and perceptions of 100 of popular brands. The study was focused on the value of 'brand momentum', looking at public opinion and what keeps sales ticking.
Each of the infographics in the video is a real result from the research, can you guess which brands they are? Probably not, as there were some unexpected results, but you can find out by emailing lucy.roberts@conrandesigngroup.com.
We were lucky enough to get a Japanese artist called Cubesato to work on the sound design, as his glitchy, organic style was perfectly suited to the geometric style of visuals. There is a group on Vimeo full of animations complimented with his handiwork, well worth checking out.
I am still working on the follow-up to the project, which involves an interactive presentation showcasing both the results and the way we can put them to good use at Conran Design Group. Stay tuned...
Each of the infographics in the video is a real result from the research, can you guess which brands they are? Probably not, as there were some unexpected results, but you can find out by emailing lucy.roberts@conrandesigngroup.com.
We were lucky enough to get a Japanese artist called Cubesato to work on the sound design, as his glitchy, organic style was perfectly suited to the geometric style of visuals. There is a group on Vimeo full of animations complimented with his handiwork, well worth checking out.
I am still working on the follow-up to the project, which involves an interactive presentation showcasing both the results and the way we can put them to good use at Conran Design Group. Stay tuned...
Saturday, 24 December 2011
Agency Xmas Cards
This week I finished a Christmas video that I created for Conran Design Group. I built and animated a zoetrope using footage from the company showreel. Check it out...
Normal e-cards really frustrate me and with Flash tending to be the tool of choice they are often very souless. I was keen to get the 'human' element in the video from offset, so I was looking film something rather than just animate. Ben Terrett has started a hashtag on Twitter this year, #ecardnameandshame for anyone who send him a shit e-card. Here's his favourite:
I found it interesting when working on ideas for BT's e-cards this year, they are all made by large design agencies offering creative concepts for free, yet the most popular by far is one of a puppy playing piano. Ultimately their best Christmas-themed design is the idents by WeAre17, something they actually paid for.
It's always a difficult balance with agency Christmas cards, as you don't want to come across like you're not busy, but at the same time noone wants to look like a Scrooge.
I saw this video by Landor and I really liked the idea of making a video about a creative project rather than just making a thing. It's a good habit to get into generally, as my maths teacher used to say "show your workings". Dentsu London are always brilliant at documenting their work and adding a extra layer of technical difficulty or innovative craft showcases competence and hands-on ability.
Here they put together a video about creating Christmas cards with LEDs and a conductive pen. I particularly like how they took the finished cards out onto the street to film the public's reactions. I intended to film the office reaction for the CDG zoetrope but as always it's difficult to gather everyone.
One of my favourite online Christmas cards I found this year is Snowify by Mullen, using the Google Maps api to create a system that allows you to overlay illustrations on street view, along with interactive snow! I found an interesting blog by Edward Boches that explains how the e-card only came about through collaboration between developers and designers.
"Because this developer sits in the middle of the creative department, the CCO walked by, noticed the snow, and suggested, “that’s cool; we should use it for something.”"
It's a nice back story that tells you about the company, but two final things that make a Christmas project great are a sense of humour and a topical reference (so we know what year it is!). This final example from Armoury has both, with this video inspired by the London riots...
Normal e-cards really frustrate me and with Flash tending to be the tool of choice they are often very souless. I was keen to get the 'human' element in the video from offset, so I was looking film something rather than just animate. Ben Terrett has started a hashtag on Twitter this year, #ecardnameandshame for anyone who send him a shit e-card. Here's his favourite:
I found it interesting when working on ideas for BT's e-cards this year, they are all made by large design agencies offering creative concepts for free, yet the most popular by far is one of a puppy playing piano. Ultimately their best Christmas-themed design is the idents by WeAre17, something they actually paid for.
It's always a difficult balance with agency Christmas cards, as you don't want to come across like you're not busy, but at the same time noone wants to look like a Scrooge.
I saw this video by Landor and I really liked the idea of making a video about a creative project rather than just making a thing. It's a good habit to get into generally, as my maths teacher used to say "show your workings". Dentsu London are always brilliant at documenting their work and adding a extra layer of technical difficulty or innovative craft showcases competence and hands-on ability.
Here they put together a video about creating Christmas cards with LEDs and a conductive pen. I particularly like how they took the finished cards out onto the street to film the public's reactions. I intended to film the office reaction for the CDG zoetrope but as always it's difficult to gather everyone.
One of my favourite online Christmas cards I found this year is Snowify by Mullen, using the Google Maps api to create a system that allows you to overlay illustrations on street view, along with interactive snow! I found an interesting blog by Edward Boches that explains how the e-card only came about through collaboration between developers and designers.
"Because this developer sits in the middle of the creative department, the CCO walked by, noticed the snow, and suggested, “that’s cool; we should use it for something.”"
It's a nice back story that tells you about the company, but two final things that make a Christmas project great are a sense of humour and a topical reference (so we know what year it is!). This final example from Armoury has both, with this video inspired by the London riots...
Monday, 21 November 2011
Use Your Weapon
Here is an advert made by US-based creative studio Imaginary Forces. The sequence is entirely made in CG apart from the liquid and the final shot. Brilliant texturing and lighting and a great concept, but if I say much more I'll be giving it away... just watch it.
Sunday, 20 November 2011
Emotional Stock Market
I've been keeping my eye out for interesting uses of Twitter since I worked on the Twitterwall project at University and this one by Max Dovey really made me laugh.
With three computers connected up to search for happiness, sadness and love, tweets were collated and printed out on streams of ticker tape. The tweets were bought, sold, printed and recorded over one week at Wimbledon College of Art Degree Show. In seven days, they ended up printing over four miles of 'global feeling'. This chart cracks me up too...
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